Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you're trying to persuade. Good persuasion is a practiced art—a carefully orchestrated dance between you and the person you are persuading.

In Persuasion, Lakhani teaches you the steps in that delicate dance, showing you how to apply proven persuasive principles to common business challenges. Inside you'll find:

• A map for the persuasive process, from beginning to end
• A set of persuasion tools and a blueprint for using them
• Seventeen specific persuasion tactics designed to instantly persuade
• The Persuasion Equation
• The Six Tenets of Persuasion
• Steps for becoming a persuasion expert in just thirty days
• Quick Persuaders— tools you'll master and useevery day

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that's a fact. But how?

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and influence you.

Now it's your turn. In no time, you'll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action.

In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically.

And these techniques aren't just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes.

Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world's best marketers. Once you've opened your eyes, you'll never see marketing the same way again.

Every day, we set out to create a better life, a better career, or a better business. Sometimes we succeed, but often we fail because we simply fall into old patterns. But what if by devoting just one single, focused hour a week you could make big improvements in your professional life? And what if you knew in advance exactly what to focus on so that you could utterly destroy your old patterns?

The Power of an Hour gives you the blueprint for making changes one at a time that add up to a big difference. Most books that promise to help you improve yourself and your business are too formulaic and too focused on one particular aspect of life to really work. But this book is different. It's a holistic guide to the practical, everyday actions you can use to supercharge your personal and business development.

The demands of business, especially for executives and entrepreneurs, leave little time for thinking about yourself. But great businesses are built on great leaders, and changing your business for the better often means changing yourself first. The Power of an Hour identifies specific core areas of personal, professional, and business improvement, then guides you through a step-by-step process that keeps you focused so you can reinvent your life and business. The results are fast and predictable.

Designed by a successful entrepreneur to work specifically within the busy executive's or business owner's schedule, this insightful, enlightening guide is broken down into two groups of lessons—those hours dedicated to personal issues and those dedicated to business issues. All these one-hour blocks go hand in hand to create a better business and a better you. But you can also use them as individual lessons on topics you need to know more about. You'll learn about managing your time, improving your personal relationships for the good of yourself and your business, dealing with customers, managing employees, and creating and following a vision of your future success.

The world's top athletes all have coaches who help them focus on specific areas of their game to create consistent and ongoing improvement. This book helps you focus on those issues that have the greatest impact on your success in life and business. In just a few short months, you'll develop the traits that make great business leaders and great businesses. Written to improve your life without disrupting it, The Power of an Hour isn't a personal development book for everyone—it's just for you.

The 12 Factors Of Business Success - Do you have the drive?

Do you have the talent?

Do you know that's not enough to make it to the top?

This book reveals the factors that help take the best to the pinnacle of their professions and dashes the most common myths about success. If you want to reach the top of your game, The Twelve Factors of Business Success will show you how to develop the same set of skills and attitudes that drive today's best business performers.

Based on over fifty combined years of experience as corporate executives, business owners, and corporate trainers, authors Kevin Hogan, Dave Lakhani, and Mollie Marti offer an in-depth review of the twelve factors and provide self-assessments to reveal your strengths and weaknesses. They provide an insider's look at success as they answer questions from their clients and provide practical tools to show you how to leverage your strengths to achieve and succeed at whatever you do. These success applications not only work for individuals but organizations as a whole—in any industry and any field. That's because the factors that lead to real, lasting success are universal.

You won't find trendy business buzzwords or flash-in-the-pan business fads between the covers of this book. These business success factors are real, powerful, measurable, and lead to lasting success. But knowing what your strengths are isn't enough; you have to know where you are, know where you're going, and take the actions to get you there. This book guides you through all three of these essential steps toward success.

Stop thinking about success and start making it happen. Learn to develop the twelve factors that lead to unlimited success for individuals and organizations alike, including: the self-discipline you need to stick to it; the game plan that guides your way; the passion that separates high achievers from everyone else; and the resilience to get through the ups and downs of business and life.

Look inside for the other factors that will help you turn your professional life—and your business—into a raging, unstoppable success.